FACT: Armand de Brignac, is the name of a Champagne brand produced by Champagne Cattier, and sold in opaque metallic bottles. The brand's first bottling, Armand de Brignac Brut Gold, is identifiable by its distinctive gold bottle with pewter Ace of Spades labels. The brand is owned by New York City-based Sovereign Brands in partnership with Cattier, and was introduced in late 2006. Armand de Brignac's Champagnes are marketed as flagship cuvées in selected markets. They are produced in a multi-vintage style (like Krug's Grande Cuvée) as opposed to the vintage prestige cuvées of some other Champagne houses (including Louis Roederer's Cristal and Moët et Chandon's Dom Perignon). Like much Champagne the Brut Gold cuvée is a blend of the grape varieties Pinot noir, Pinot meunier and Chardonnay. Two other cuvées, a Rosé and a Blanc de Blancs (100% Chardonnay) were released in 2008.
"An appearance in the Jay-Z music video of "Show Me What You Got" prior to the launch of the Armand de Brignac brand sparked wide discussion on sites covering hip-hop and popular culture, following his public fallout with the makers of Cristal Brett Berish, president of American importer Sovereign Brands, denied the product had been placed, stating that while Jay-Z had no official involvement, he “... is exactly who we would have liked as a partner on this."
No comments:
Post a Comment